Advertising in a Foreign Language or the Consumers' Native Language?
نویسندگان
چکیده
منابع مشابه
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Reconstructing Native Language Typology from Foreign Language Usage
Linguists and psychologists have long been studying cross-linguistic transfer, the influence of native language properties on linguistic performance in a foreign language. In this work we provide empirical evidence for this process in the form of a strong correlation between language similarities derived from structural features in English as Second Language (ESL) texts and equivalent similarit...
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ژورنال
عنوان ژورنال: Journal of International Consumer Marketing
سال: 2017
ISSN: 0896-1530,1528-7068
DOI: 10.1080/08961530.2017.1363008